8 Tips for Marketing Your Self-Published Book

It doesn’t take an expert to realize that publishing a book is a brutal process. Even after you’re finished writing the book, you still have to figure out how to get it out there on the market.

Literary agents reject the vast majority of submissions for an array of reasons, from market presence to content quality. Of those that an agent does pick up, only a portion will then be selected by a traditional publisher. While quality matters, the demands of the market dictate the choices agents and publishers make. That’s why so many people are turning to self-publishing.

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The Ultimate Guide to InDesign for Authors (Part 2)

We’re back with the second part of our InDesign series! If you missed part 1, you can find it here. I strongly suggest reading the first part before diving into part 2.

Alright, you all caught up? Great! Today we’re going to get into the fine tuning for your manuscript and the export to PDF so we can take this beautiful file over to Lulu and turn it into a published book!

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The POEM Method of Book Marketing (Part 1)

For many authors the task of book marketing is confusing or something they just don’t want to do. However, without marketing, it is virtually impossible for your book to be discovered. So, I would like to share with you a simple framework I have developed to help you create an effective integrated marketing plan for your book.

Marketing is easier if you remember this POEM

The framework is easy to remember because it is the acronym POEM.

The P stands for publicity
The O stands for online
The E stands for events
The M stands for multimedia

Every successful, integrated marketing campaign includes these activities, and when deployed together as I suggest, you can be significantly more effective with your book marketing efforts.

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The Ultimate Guide to InDesign for Authors (Part 1)

If you’re a regular follower of this blog, you might remember the Writer’s Toolbox series from last summer, in particular the MS Word review. Earlier this year I followed that piece up with a post about laying out your book, again focusing on using MS Word.

I tend to talk about creating books in terms of MS Word because we know the majority of book makers on Lulu use Word to create their files. While it is the preferred choice for many of our users, Word is hardly the only option for laying and designing your book.

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Get Personal: Marketing with Emojis

A couple of months ago I posted an Infographic about improving your email marketing strategy. Point #2 on this list is “Get Personal” and it is worth noting one very important aspect of email personalization that I skipped in that list: using emojis.

Reports from 2016 indicate that the use of emojis in marketing messages has increased 775% year over year.  😮 That is an incredible growth rate. And marketing experts all seem to agree that emoji use is likely to continue rising.

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Let’s Get Social: Social Media Day 2018 [bonus Instagram tips!]


Social Media Day (#SMDay) is almost upon us! Saturday will mark the 9th Social Media Day since Mashable started the tradition in 2010.

So what is Social Media Day? Well, since Mashable created the day, I’ll let them define it for us:

“Mashable launched Social Media Day as a way to recognize and celebrate social media’s impact on global communication. Today, social media is the heart of global communication; and since its inception, Mashable’s been using social media to connect between cultures, movements and super-fandom.”

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What do you do with those long summer days? Read a book!

Summer is here!

deckchairs on the beach

Experts, psychologists, and authors agree that reading can make you more empathetic. Literary fiction helps us better understand each other and how we think. That alone is interesting and notable, but what does it have to do with summer?

Because summer is traditionally a time to read lighter, more character driven books. Spend a moment or two on the web and I’m sure you’ll find more than a few “summer reading lists” or “best beach reads” articles. In fact, since you’re reading this, it’s safe to say you’ve found at least one!

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