Get Personal: Marketing with Emojis

A couple of months ago I posted an Infographic about improving your email marketing strategy. Point #2 on this list is “Get Personal” and it is worth noting one very important aspect of email personalization that I skipped in that list: using emojis.

Reports from 2016 indicate that the use of emojis in marketing messages has increased 775% year over year.  😮 That is an incredible growth rate. And marketing experts all seem to agree that emoji use is likely to continue rising.

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Let’s Get Social: Social Media Day 2018 [bonus Instagram tips!]

#SMDay

Social Media Day (#SMDay) is almost upon us! Saturday will mark the 9th Social Media Day since Mashable started the tradition in 2010.

So what is Social Media Day? Well, since Mashable created the day, I’ll let them define it for us:

“Mashable launched Social Media Day as a way to recognize and celebrate social media’s impact on global communication. Today, social media is the heart of global communication; and since its inception, Mashable’s been using social media to connect between cultures, movements and super-fandom.”

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What do you do with those long summer days? Read a book!

Summer is here!

deckchairs on the beach

Experts, psychologists, and authors agree that reading can make you more empathetic. Literary fiction helps us better understand each other and how we think. That alone is interesting and notable, but what does it have to do with summer?

Because summer is traditionally a time to read lighter, more character driven books. Spend a moment or two on the web and I’m sure you’ll find more than a few “summer reading lists” or “best beach reads” articles. In fact, since you’re reading this, it’s safe to say you’ve found at least one!

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10 Key Ways to Tighten Your Manuscript Before You Send It to Your Editor

Congratulations!

You’ve completed your manuscript. That’s the hard part out of the way. Now it’s up to your Editor to clean it up, fix all your mistakes, and turn it into a bestseller. That’s their job, right?

Wrong!

You should never send a manuscript to your editor without first running through several (at least!) rounds of editing yourself. Your editor’s real job is to make suggestions that will strengthen the core ideas of your piece, not to spend hours fixing amateur mistakes that you should have caught yourself.

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Don’t Write Alone: Author Learning Center

You may have noticed the Lulu Blog featuring posts from Keith with the Author Learning Center. Here’s the last two he published:

If you’ve read those posts and took a minute or two checking out the Author Learning Center, you probably have a good sense of what the site aims to accomplish. They provide tools, encouragement, and advice for authors at all levels. That means from the most novice of authors just penciling ideas to the author with multiple publications under their belt, the ALC has something to offer.

What might you wonder? Well, read on and find out!

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How to Rock Your Author Website

 

I bet you hear this a lot: “Authors need an author website.” It’s one of the more common and oft-repeated lines coming from every book marketing and publishing industry expert. Website, website, website. You HAVE to have one.

If you’re hoping I might offer a different opinion, you’re sadly out of luck. If you’re a self-published author and you want to drive sales of your book, you really need an author website. No way around it.

Instead of lamenting the hassle of building and maintaining a web presence, I’m offering some advice and best practices for building your website.

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10 Books Your Dad Will Love for Father’s Day

Father’s Day is coming up fast! Get your dad a memorable gift this year to let him know what a great dad he is.

This year, instead of buying your dad a t-shirt or a power tool or a fishing rod, consider getting him a book. The wonderful thing about books is that they last. Reading the book will remind your dad you thought of him on father’s day, and years down the road that book will still be a reminder on the bookshelf.

Or maybe you take it to the next level and create a personalized book. A photobook capturing moments you shared, a story tailored to your dad, a calendar with family holidays and photos—books offer versatile and meaningful ways to show your loved ones how much you care.

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