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Lulu UK Blog

Welcome to the Lulu UK Blog where we look forward to chatting about our services and the publishing industry and writing in the UK and Ireland.

Month

April 2017

Brighton Festival, nabokov and Lulu.com spotlight on Everyday Epic writing competition judges: Beth Burgess and Rob Jones of Brighton Festival

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Beth Burgess is the executive producer for the Brighton Festival. As a producer she is responsible for overseeing the programming and overall coordination of all events. Beth has been a stage manager and producer for about 30 years and has worked with artists such as Peter Sellers, Julie Taymore, Bill T Jones and many other wonderful theatre and dance companies. She was one of the original stage managers for the Broadway production of the Lion King and has had the pleasure of working all over the globe.

head shotRob Jones is an emerging producer with extensive experience of working in performing arts production across genre with a particular focus in festivals, large scale cross art form performance and community engagement. Originally from London he has worked for the Roundhouse , World stages London, BAC, the Albany and now currently lives in Brighton and is an Assistant Producer with Brighton Dome and Festival.

 

 

Spotlight on Authoright – helping Lulu authors making their book-shaped dreams come true with new marketing and publicity services

Writing a book is true labour of love and an amazing achievement for anyone. It can be a very solitary experience however, and often, once the writing part has been completed, authors really want to talk about the process and to ask the all important question: what’s next for me and my book? Authoright began so that writers could do exactly that; ask questions and have a chat with like-minded publishing insiders who understood the business of books and could give them the right advice to help them publish and promote their books successfully. Authoright are passionate about supporting new writers who are indie-publishing. We’re a small team of hardworking book lovers, and we can help writers to complete the all-important steps to publishing and promoting their books that go far beyond the writing part. Cover design, editing services, website creation, multi-media services, publicity and marketing; we can help new writers to really find their voices and to connect with their audiences.

GarethAuthoright was founded in the early days of indie-publishing by a lawyer-turned author who was going through all the challenges of publishing and launching his debut novel. In 2004, Gareth Howard was trying to sell his first novel but soon discovered that traditional publishing was something of a closed shop; you couldn’t simply call or email a literary agent or a publisher to ask their advice. The process of securing the services of an agent, who then in turn had to sell the work to a publisher, was slow and frustrating and publishing houses were more inclined to work with celebrities rather than new talent. After lots of rejection. Gareth knew he had to try and figure out how to bring his book to market, on his own terms. So he decided to take a proactive step and turned to self publishing. This meant learning on the job, and having to quickly fine-tune the skills required to produce and publish a book professionally. Gareth effectively had to become his own agent, publisher, designer and publicist overnight.

With a bit of creativity and a lot of hard graft, Gareth produced a good-looking book and secured extensive media coverage – both for the book and for him as a writer and his experiences of self publishing at a time when it was almost unheard of – managing the publishing and PR process on a shoestring budget. Over a six month period, managing the production and launch of his book had become a full-time job! But Gareth’s efforts soon paid off and his novel became one of the earliest indie-publishing success stories, earning positive reviews and being featured in the national media in the UK, the USA and even Australia. Readers contacted him through his website to tell him how much they were enjoying his book and were sharing it with others (and this was at a time when social media barely even existed).

Gareth had learned first-hand how to produce and publicise a book on a budget and he wanted to share his experiences with other writers by creating a company that offered the kind of services he had found to be so important to the success of his own novel. And so Authoright was born, sharing advice, tips and tricks of the book trade, as well as providing effective and affordable editing, design, marketing and publicity services to unknown, first-time and self publishing authors. From how to write an elevator pitch, to media training ahead of a big interview, to creating an author brand; Authoright helps authors to make their books the best they can be without breaking the bank. Every author will make an investment in their writing if they want it to be a success, but finessing the book and supporting it with the right kind of services is important, rather than spending as much money as possible. Together we still speak to around 1,500 writers a year, listening to their questions and concerns about publishing, and helping them to find the best route for them to becoming a bestseller of the future.

Every author deserves a team of cheerleaders to help them bring their book to market. To supplement their writing abilities with expertise in cover design, editing, online marketing and publicity. Every author wants their book to be a success and Authoright can help authors find the right way for them to tell their own, labour of love story.

We’re thrilled to be able to work with Lulu,com and their help their awesome authors make their book-shaped dreams come true.

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Brighton Festival, nabokov and Lulu.com spotlight on Everyday Epic writing competition judges: Gareth Howard of Authoright

GarethGareth is a former lawyer – turned writer and CEO and founder of Authoright (www.authoright.com), the leading provider of editing, design, marketing and promotional services for authors, based in London and New York.

Gareth published his own first novel Single White Failure back in 2005 when indie-publishing was in its infancy, becoming one of the first indie success stories. An early supported of indie-publishing and embracing new routes to market, he played a significant role in helping to democratise the publishing industry, by making professional, fair, and affordable production and publicity services available to all authors. Gareth still speaks to over 1,000 authors individually each year, as well as at publishing conferences in the UK and USA. He designed the author space at London Book Fair, founded the London Author Fair in 2014 and has previously been an ambassador for Frankfurt Book Fair.

Single whiteGareth is working on two new novels which will be published this year.

Authoright has kindly donated the cover design service and will be providing publicity services for the final published Every Day Epic anthology of short stories.

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