8 Tips for Marketing Your Self-Published Book

It doesn’t take an expert to realize that publishing a book is a brutal process. Even after you’re finished writing the book, you still have to figure out how to get it out there on the market.

Literary agents reject the vast majority of submissions for an array of reasons, from market presence to content quality. Of those that an agent does pick up, only a portion will then be selected by a traditional publisher. While quality matters, the demands of the market dictate the choices agents and publishers make. That’s why so many people are turning to self-publishing.

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10 Books Your Dad Will Love for Father’s Day

Father’s Day is coming up fast! Get your dad a memorable gift this year to let him know what a great dad he is.

This year, instead of buying your dad a t-shirt or a power tool or a fishing rod, consider getting him a book. The wonderful thing about books is that they last. Reading the book will remind your dad you thought of him on father’s day, and years down the road that book will still be a reminder on the bookshelf.

Or maybe you take it to the next level and create a personalized book. A photobook capturing moments you shared, a story tailored to your dad, a calendar with family holidays and photos—books offer versatile and meaningful ways to show your loved ones how much you care.

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The anatomy of the explosive YA Genre

Young Adult (YA) fiction has enjoyed a resounding surge in popularity over the past two decades. Pinpointing exactly why YA fiction has become so popular is no simple or clear task, but there are a number of factors that contributed to the growth of the YA genre.

If you’re a writing in the YA genre, understanding the nuances that propelled YA books can give you the edge to stand out from the crowd. Today, we’re going to examine the facets of YA fiction that make it so popular and the elements you should be thinking about as you craft your book.

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Guest Post: How to turn your book into an online course (and why you should!)


It’s rewarding to see your book sales increase every month…

But what about when they don’t?

There are a lot of tips out there to help you sell more books, but there’s also a strategy that many successful authors use that lets them stop worrying about whether their sales will go up or down every week.

That strategy?

Income diversification.

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The 5 essential elements of a great story


As part of my career over the past decade, I’ve had the enjoyable opportunity to interact with most of the Big Five publishers in the U.S. and around the globe, as well as a multitude of Hollywood agents and producers. During those conversations, I’ve found they both have a very similar set of criteria they look for when trying to find the next great story for page or screen. Sadly, what they tell me is most of what they read lacks one or more of the five critical elements which are essential to every great story.

So what are those vital elements they look for?

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3 Ways Lulu makes the World a Better Place


It’s pretty trendy these days for businesses to tout their environmental and social efforts. Feel good ad campaigns that feature lots of flowery imagery and expound the company’s conscientious and caring for issues like the environment, employee well-being, or social justice.

Here at Lulu, we feel that it is too easy these days for a company to talk a lot about what they do. We’re more interested in actually doing things. We try to put our money where our mouth is.

At no time during the year is it more important to acknowledge the effort to do good than during April—Earth Month!

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Are you a young writer? We share our 5 top tips to help you with your writing

At Lulu we are passionate about encouraging young writers to fulfil their potential, which is why we are proud to support Brighton Festival 2018 Peacock Poetry Prize celebrating young poets aged 11-19. We want to nurture and inspire all young writers so we’ve listed our top 5 tips to get you on your way.

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