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Lulu UK Blog

Welcome to the Lulu UK Blog where we look forward to chatting about our services and the publishing industry and writing in the UK and Ireland.

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Are you a young writer? We share our 5 top tips to help you with your writing

At Lulu we are passionate about encouraging young writers to fulfil their potential, which is why we are proud to support Brighton Festival 2018 Peacock Poetry Prize celebrating young poets aged 11-19. We want to nurture and inspire all young writers so we’ve listed our top 5 tips to get you on your way.

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Enhance and promote your small business with your indie published book using Lulu API software

The saying goes that everyone has a book in them. But what if that book of yours isn’t a novel or a collection of short stories?  It could be a guide, a masterclass, a how-to, or a personal account relating to your services that would enhance and promote your business.

You could be a sole trader or small business owner – a speaker, personal trainer, life coach, designer, interior decorator, crafter, consultant or entrepreneur. Whatever you specialise in, a book could be the making of you and your business, helping you stand out from your competitors.

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What does it mean to be a self-published author in 2018?

Many authors look forward to a new year. More than most crafts, writing, although a solitary occupation, also divides itself into seasons. At the start of the year there’s everything to play for: a new crop of prizes to aim for, a new festival circuit to plan, new events, finish that book, start that book, new readers, more challenges, more opportunities.

As a self-published author embracing 2018, it’s worth spending a little time on pondering what those opportunities look like. They may be more varied – and potentially more lucrative – than you think.

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Lulu UK Focus on: Best tips for writing fiction

author-bio-jamesLULU UK recently asked published crime author Christina James for her best tips for writing fiction. Christina is also a book editor, a frequent speaker at literary festivals and creative writing groups and also runs writing surgeries. Her first crime novel, In the Family, was published in 2012.

 

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How do I make money as an author?

Why do authors write?   Why put themselves through long hours toiling alone, often having to scrap the whole day’s output when mature reflection on the following day tells them their words are fit only for the recycle bin? Why do they abandon ‘safe’ careers or put them on hold, compromise their financial position, truncate their social lives, just so that they can write?

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LULU launches global print and fulfilment API software for all content owners

Lulu is proud to announce the release of our Print API, the first of several API connections we plan to offer the publishing and developer communities.

What exactly does this mean for you?

I’m glad you asked! Are you a content aggregator, publisher, a developer, an entrepreneur, or a business owner? Are you a web-savvy author with your own website who would like to sell directly to your readers? If you fall into any of these categories, the Lulu Print API will allow you to take advantage of our print network directly.

Let’s take a closer look at the Lulu Print API and how this new service might work for you or somebody you know.

Even if you’re unfamiliar with the technical aspects of APIs for software, you’ve almost certainly encountered them online without realizing. The acronym API stands for “Application Programming Interface.” Most basically, API is code that allows two unique pieces of software to talk to each other. This, in and of itself, is pretty simple. I say this as someone with only the most rudimentary understanding of coding.

Retailers, individuals, and institutions all make use of APIs to expand their capabilities and offer their users more options, better pricing, faster shipping and much more. Lulu’s Print API serves the same functionality. Once the API is integrated, users can create unique “buy now” options on their SHOP pages within their websites, and all orders placed are channeled into Lulu’s global printing network, to be fulfilled by the same process as any order on Lulu.

But before we dive into the technology aspects of this new tool, let’s take a moment to consider how this impacts the everyday author and the publishing community.

Breaking down Boundaries, Creating Partners

Lulu has always aspired to be a premiere destination for authors, as well as a powerful print and fulfillment partner for businesses, institutions, and publishers. We want to empower everyone to tell their stories and share their knowledge.

From a technical stand point, our Print API service may not seem like an exciting piece of news for the individual author (APIs run in the background and are never seen). API tools are usually meant for web developers, who implement the cross-platform code so the two discrete programs work in harmony. The average author might have little need for an API connection if they don’t want to deal with selling directly from their website.

That being said, publishers and businesses need APIs for many things. And here at Lulu, we understand that need, because we’ve lived in that world for the last fifteen years. We’ve witnessed, year after year, small and independent publishers who start up, bring on a handful of authors, publish a few books, and then eventually fold. Yes, of course, some small publishers succeed, and some even succeed beyond all expectations. We’re more concerned with the publishers who couldn’t keep up.

One of the biggest problems facing many small publishers is the cost associated with printing and fulfilling book orders. The price to print and ship can be prohibitive for small publishers, who likely are operating on a limited budget and need to make the most out of every dollar invested. Print API is an answer to the funding problems these small publishers face. Because the Lulu Print API can be implemented to allow for direct print on demand services at low prices, small publishers can remove the cost of printing and storing books from their budget.

Just like using Lulu’s self-publishing tools, the Print API features all the formats and sizes Lulu has to offer, at the same low prices, and with the same quality and global shipping you’ve come to expect from Lulu. The difference is that publishers the world over can plug into our network while maintaining their brand’s independence.

Harnessing the power of the Web

To further highlight how an API works, here’s an example of how a business might use the Lulu Print API:

Let’s say you’re an entrepreneur with a history in finance and banking for years. You’re taking that experience and offering independent financial advice. You can go out as an individual and meet people, making connections and building up a clientele. Now imagine you wrote your plan for financial success down. You’ve got a valuable document that offers your unique skills but comes at a much lower cost than individual financial planning. With Lulu Print API, you can publish your book, offer it for sale on your website, and print on demand to control costs. Your book becomes a crucial supplement to your income as well as a tool for sharing your expertise. And all of that comes without upfront cost to you, and all the sales are handled on your end, with Lulu only printing and shipping on your behalf.

The API process capitalizes on Internet connectivity to enable collaboration among a variety of companies and individuals, further opening the printing and publishing world to more readers, authors, and publishers.

Pricing is another important aspect to consider with an API connection. Rather than pricing your book on the Lulu site for your profit and our commission, you price it with 100% return of profits. The price you charge on your site is entirely up to you! With the API integrated, the order bills from Lulu to you for the printing and shipping, while the amount you charge a customer is entirely on your end. This expands on the already generous and easy to control profit model Lulu utilizes.

Integration is In

Using API integration is more than just the cool new thing happening across the web. Take a look at this article from TechCrunch last year, “The Rise of APIs”. While the title sounds very Terminator-esque, the point the author makes is clear: third-party APIs are the future, and they are here to shake up the way the Internet works. The opening paragraph of the article sums it up; ” there is a rising wave of software innovation in the area of APIs that provide critical connective tissue and increasingly important functionality.”

While a clean and easy-to-navigate interface is always going to be important, the ability to quickly implement a new program through API connections is what will keep web based retailers one step ahead. Adding new features, replacing out of date products, and generally being able to work with the range of other programs on the web is a key to staying relevant; using API connections solves all of these problems. All modern software providers are conscious of API connectivity, and the implications of creating software that does not allow for API integration. The way of the future is sharing, through both open and private API connections, and mutually finding success through shared programming.

Lulu embraces this mentality wholly. From the first day, we’ve been a company designed to help content creators better share their stories and knowledge. Enabling API connections with our print network is a logical and necessary step for us.

Looking to the Future

Lulu’s Print API is the first of many steps from Lulu you’ll see in the months and years to come. Our eyes have always been toward the future, toward finding better, cheaper, and more efficient ways to help you share your story.

Whether you’re an individual author with a website you’d like to sell your book directly from or a business with a high volume of printed material you need created and shipped directly to customers, Lulu’s Print API offers the services and versatility you need. Designed with developers in mind, Lulu’s Print API will be a crucial piece of Lulu’s ability to offer the best printing and self-publishing options to everyone, everywhere.

Look for more from Lulu in the future, as we continue to make innovations in the publishing community. For now, you can check out our API/Developer’s Portal site at develpers.lulu.com to learn more about Lulu’s Print API and see if the tool might be right for you.

Spotlight on Authoright – helping Lulu authors making their book-shaped dreams come true with new marketing and publicity services

Writing a book is true labour of love and an amazing achievement for anyone. It can be a very solitary experience however, and often, once the writing part has been completed, authors really want to talk about the process and to ask the all important question: what’s next for me and my book? Authoright began so that writers could do exactly that; ask questions and have a chat with like-minded publishing insiders who understood the business of books and could give them the right advice to help them publish and promote their books successfully. Authoright are passionate about supporting new writers who are indie-publishing. We’re a small team of hardworking book lovers, and we can help writers to complete the all-important steps to publishing and promoting their books that go far beyond the writing part. Cover design, editing services, website creation, multi-media services, publicity and marketing; we can help new writers to really find their voices and to connect with their audiences.

GarethAuthoright was founded in the early days of indie-publishing by a lawyer-turned author who was going through all the challenges of publishing and launching his debut novel. In 2004, Gareth Howard was trying to sell his first novel but soon discovered that traditional publishing was something of a closed shop; you couldn’t simply call or email a literary agent or a publisher to ask their advice. The process of securing the services of an agent, who then in turn had to sell the work to a publisher, was slow and frustrating and publishing houses were more inclined to work with celebrities rather than new talent. After lots of rejection. Gareth knew he had to try and figure out how to bring his book to market, on his own terms. So he decided to take a proactive step and turned to self publishing. This meant learning on the job, and having to quickly fine-tune the skills required to produce and publish a book professionally. Gareth effectively had to become his own agent, publisher, designer and publicist overnight.

With a bit of creativity and a lot of hard graft, Gareth produced a good-looking book and secured extensive media coverage – both for the book and for him as a writer and his experiences of self publishing at a time when it was almost unheard of – managing the publishing and PR process on a shoestring budget. Over a six month period, managing the production and launch of his book had become a full-time job! But Gareth’s efforts soon paid off and his novel became one of the earliest indie-publishing success stories, earning positive reviews and being featured in the national media in the UK, the USA and even Australia. Readers contacted him through his website to tell him how much they were enjoying his book and were sharing it with others (and this was at a time when social media barely even existed).

Gareth had learned first-hand how to produce and publicise a book on a budget and he wanted to share his experiences with other writers by creating a company that offered the kind of services he had found to be so important to the success of his own novel. And so Authoright was born, sharing advice, tips and tricks of the book trade, as well as providing effective and affordable editing, design, marketing and publicity services to unknown, first-time and self publishing authors. From how to write an elevator pitch, to media training ahead of a big interview, to creating an author brand; Authoright helps authors to make their books the best they can be without breaking the bank. Every author will make an investment in their writing if they want it to be a success, but finessing the book and supporting it with the right kind of services is important, rather than spending as much money as possible. Together we still speak to around 1,500 writers a year, listening to their questions and concerns about publishing, and helping them to find the best route for them to becoming a bestseller of the future.

Every author deserves a team of cheerleaders to help them bring their book to market. To supplement their writing abilities with expertise in cover design, editing, online marketing and publicity. Every author wants their book to be a success and Authoright can help authors find the right way for them to tell their own, labour of love story.

We’re thrilled to be able to work with Lulu,com and their help their awesome authors make their book-shaped dreams come true.

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Announcing our new UK based Marketing and PR services to support indie-authors and small publishers

We are delighted to announce that we have launched a new UK based book and marketing service to support UK an Ireland based authors in helping to bring your works to a larger audience. We are delighted to have joined forces with Authoright who are a UK based marketing and publicity agency with strong industry links to help you build the buzz about your book.

We choose Authoright because we know that marketing and publicity ‘combined packages’ don’t work for every book and every author; sometimes only a flexible and bespoke campaign will work. Authoright offers a ‘pick and mix’ selection of services to help to get the pitch just right without breaking the bank. So if you are great at your own social media, for example, why pay for it again as part of a marketing package when you don’t have to.

By partnering with a UK based company you can be assured that they have their finger on the pulse of the UK publishing and promotion scene. And, since Authoright is UK based this means you can contact their publicists within UK working hours.

The new UK services can be viewed by visiting www.lulu.com and selecting the United Kingdom or Ireland shopping carts as your preferred cart.

We will be regularly featuring success stories from authors using this service on this blog – be it a radio interview, book signing tour or an author that has just launched a great new website with cutting edge design we will be sharing these success stories. 

How does it work?

When you submit the marketing enquiry form it will be reviewed by Authoright staff who will contact you directly with more information on the services you are interested in together with their Terms and Conditions. You will naturally have a lot of questions. We try and capture as much information as we can so that the Authoright team can give you the best advice.

The Authoright team is very experienced with a good feel for which types of publications fail or succeed in the book market; they will assess your publication and give you their honest view of your possibilities for media success and if they feel that they can take your publication on and market it for you. They want the books they represent to be a success too.

 

Patti Boulaye chose LULU to indie publish her autobiograhy The Faith of a Child

PattyLulu is delighted that such a high-profile star as Patti chose to publish her autobiography The Faith of a Child with us. The Faith of a Child is the account of her courageous journey from poverty to celebrity from her roots in Nigeria. Perhaps Patti Boulaye’s decision to indie-publish, rather than through a large brand publisher (who I am certain would have been hotly bidding for the manuscript),  is also testament to her brave and independent spirit. It is a great sign that celebrity authors like Patti have made a conscious decision to move away from the ‘me too celebrity’ publishing of the main publisher brands and, in doing so, makes this account of her life even more personal and courageous.

Today’s Daily Mail spotlights The Faith of a Child so it’s worth taking the time to take a few minutes to read the link below.  Patti’s book can also be purchased from Lulu’s independent online bookshop at:

www.lulu.com/…/the-faith-of…/paperback/product-22883196.html

Read more: http://www.dailymail.co.uk/home/books/article-4298486/Patti-Boulaye-s-journey-poverty-celebrity.html#ixzz4bCJvQVY5

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