Using GIFs to get Attention

If you’ve clicked on the link that brought you to this post, I commend you. It’s easy to see a headline from a self-publishing company about using GIFs and think “why?” But just bear with me a minute.

Think about this: You’re trying to stand out in a sea of online content. And you only have a few seconds to convince any single scroller to consider your book. You need any edge you can get. Online, an edge or advantage is almost always synonymous with virility. And achieving virility means using the most popular and trendy forms of media.

Today, that means GIFs.

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Lulu’s 4 Step Holiday Book Selling Guide

Lulu’s 4 Step Holiday Book Selling Guide

It’s October already. The holidays are literally right around the corner.

Are you ready?

If you are an indie author, now is the time to start ramping up your marketing efforts and making the extra push to get as many sales as you can this holiday season. Today, I’ve got some tips and advice to help you meet your marketing goals without absorbing all of your free time over the next couple of months.

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Make books, make bank: Understanding how to self-publish and make money

Whether you have a book published or you’re still considering how best to go to print, I’ve got no doubt that you’ve stopped and wondered “how long until I’m the next J.K. Rowling?”

I don’t want to shatter any dreams here, but the answer is probably never. Achieving that level of success is an outlier. But that doesn’t mean you can’t make some money still!

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Standing out from the Crowd: Discoverability

What is Discoverability?

Like many things in the modern age, discoverability’s definition has evolved. Historically, discoverability meant “the quality of being able to be discovered or found.” But online, the meaning is more specific: discoverability is a measure of how easily you, your brand, and your content are found through search or on a website.

How easily discovered your book is online will directly impact how many people look at that book and ultimately buy from you. There is no shortage of content already on the web about discoverability (this Google search as evidence), but today we’re going to look at 4 ways you can help make your book more discoverable.

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Get Personal: Marketing with Emojis

A couple of months ago I posted an Infographic about improving your email marketing strategy. Point #2 on this list is “Get Personal” and it is worth noting one very important aspect of email personalization that I skipped in that list: using emojis.

Reports from 2016 indicate that the use of emojis in marketing messages has increased 775% year over year.  😮 That is an incredible growth rate. And marketing experts all seem to agree that emoji use is likely to continue rising.

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What does it mean to be a self-published author in 2018?

Many authors look forward to a new year. More than most crafts, writing, although a solitary occupation, also divides itself into seasons. At the start of the year there’s everything to play for: a new crop of prizes to aim for, a new festival circuit to plan, new events, finish that book, start that book, new readers, more challenges, more opportunities.

As a self-published author embracing 2018, it’s worth spending a little time on pondering what those opportunities look like. They may be more varied – and potentially more lucrative – than you think.

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