Lulu UK Blog

Welcome to the Lulu UK Blog where we look forward to chatting about our services and the publishing industry and writing in the UK and Ireland.

LULU launches global print and fulfilment API software for all content owners

Lulu is proud to announce the release of our Print API, the first of several API connections we plan to offer the publishing and developer communities.

What exactly does this mean for you?

I’m glad you asked! Are you a content aggregator, publisher, a developer, an entrepreneur, or a business owner? Are you a web-savvy author with your own website who would like to sell directly to your readers? If you fall into any of these categories, the Lulu Print API will allow you to take advantage of our print network directly.

Let’s take a closer look at the Lulu Print API and how this new service might work for you or somebody you know.

Even if you’re unfamiliar with the technical aspects of APIs for software, you’ve almost certainly encountered them online without realizing. The acronym API stands for “Application Programming Interface.” Most basically, API is code that allows two unique pieces of software to talk to each other. This, in and of itself, is pretty simple. I say this as someone with only the most rudimentary understanding of coding.

Retailers, individuals, and institutions all make use of APIs to expand their capabilities and offer their users more options, better pricing, faster shipping and much more. Lulu’s Print API serves the same functionality. Once the API is integrated, users can create unique “buy now” options on their SHOP pages within their websites, and all orders placed are channeled into Lulu’s global printing network, to be fulfilled by the same process as any order on Lulu.

But before we dive into the technology aspects of this new tool, let’s take a moment to consider how this impacts the everyday author and the publishing community.

Breaking down Boundaries, Creating Partners

Lulu has always aspired to be a premiere destination for authors, as well as a powerful print and fulfillment partner for businesses, institutions, and publishers. We want to empower everyone to tell their stories and share their knowledge.

From a technical stand point, our Print API service may not seem like an exciting piece of news for the individual author (APIs run in the background and are never seen). API tools are usually meant for web developers, who implement the cross-platform code so the two discrete programs work in harmony. The average author might have little need for an API connection if they don’t want to deal with selling directly from their website.

That being said, publishers and businesses need APIs for many things. And here at Lulu, we understand that need, because we’ve lived in that world for the last fifteen years. We’ve witnessed, year after year, small and independent publishers who start up, bring on a handful of authors, publish a few books, and then eventually fold. Yes, of course, some small publishers succeed, and some even succeed beyond all expectations. We’re more concerned with the publishers who couldn’t keep up.

One of the biggest problems facing many small publishers is the cost associated with printing and fulfilling book orders. The price to print and ship can be prohibitive for small publishers, who likely are operating on a limited budget and need to make the most out of every dollar invested. Print API is an answer to the funding problems these small publishers face. Because the Lulu Print API can be implemented to allow for direct print on demand services at low prices, small publishers can remove the cost of printing and storing books from their budget.

Just like using Lulu’s self-publishing tools, the Print API features all the formats and sizes Lulu has to offer, at the same low prices, and with the same quality and global shipping you’ve come to expect from Lulu. The difference is that publishers the world over can plug into our network while maintaining their brand’s independence.

Harnessing the power of the Web

To further highlight how an API works, here’s an example of how a business might use the Lulu Print API:

Let’s say you’re an entrepreneur with a history in finance and banking for years. You’re taking that experience and offering independent financial advice. You can go out as an individual and meet people, making connections and building up a clientele. Now imagine you wrote your plan for financial success down. You’ve got a valuable document that offers your unique skills but comes at a much lower cost than individual financial planning. With Lulu Print API, you can publish your book, offer it for sale on your website, and print on demand to control costs. Your book becomes a crucial supplement to your income as well as a tool for sharing your expertise. And all of that comes without upfront cost to you, and all the sales are handled on your end, with Lulu only printing and shipping on your behalf.

The API process capitalizes on Internet connectivity to enable collaboration among a variety of companies and individuals, further opening the printing and publishing world to more readers, authors, and publishers.

Pricing is another important aspect to consider with an API connection. Rather than pricing your book on the Lulu site for your profit and our commission, you price it with 100% return of profits. The price you charge on your site is entirely up to you! With the API integrated, the order bills from Lulu to you for the printing and shipping, while the amount you charge a customer is entirely on your end. This expands on the already generous and easy to control profit model Lulu utilizes.

Integration is In

Using API integration is more than just the cool new thing happening across the web. Take a look at this article from TechCrunch last year, “The Rise of APIs”. While the title sounds very Terminator-esque, the point the author makes is clear: third-party APIs are the future, and they are here to shake up the way the Internet works. The opening paragraph of the article sums it up; ” there is a rising wave of software innovation in the area of APIs that provide critical connective tissue and increasingly important functionality.”

While a clean and easy-to-navigate interface is always going to be important, the ability to quickly implement a new program through API connections is what will keep web based retailers one step ahead. Adding new features, replacing out of date products, and generally being able to work with the range of other programs on the web is a key to staying relevant; using API connections solves all of these problems. All modern software providers are conscious of API connectivity, and the implications of creating software that does not allow for API integration. The way of the future is sharing, through both open and private API connections, and mutually finding success through shared programming.

Lulu embraces this mentality wholly. From the first day, we’ve been a company designed to help content creators better share their stories and knowledge. Enabling API connections with our print network is a logical and necessary step for us.

Looking to the Future

Lulu’s Print API is the first of many steps from Lulu you’ll see in the months and years to come. Our eyes have always been toward the future, toward finding better, cheaper, and more efficient ways to help you share your story.

Whether you’re an individual author with a website you’d like to sell your book directly from or a business with a high volume of printed material you need created and shipped directly to customers, Lulu’s Print API offers the services and versatility you need. Designed with developers in mind, Lulu’s Print API will be a crucial piece of Lulu’s ability to offer the best printing and self-publishing options to everyone, everywhere.

Look for more from Lulu in the future, as we continue to make innovations in the publishing community. For now, you can check out our API/Developer’s Portal site at to learn more about Lulu’s Print API and see if the tool might be right for you.

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Meet the four winners of the Brighton Festival, nabokov and ‘Everyday Epic’ short story writing competition – Beki Turner

Together We Can by Beki Turner


I live in Brighton with my daughter Rosie and my dog Frankie, and I have been here since 1999, moving impulsively from London after ending up at a party in the basement of a record shop.

Brighton is a very special and magical place, and it felt right to base my story here. I wanted to highlight the subject of loneliness, and how people of all ages can be isolated and lonely for a number of reasons. I’ve worked extensively with homeless individuals and quite vulnerable adults over the years.

Everyone has a reason for ending up in Brighton, and sometimes people get lost along the way.  I wanted to show how kindness and coincidence can bring people together and change lives, and how people coming together can be really powerful.

Perhaps the characters in my story will be developed in the future because they all have a story to tell and have the potential to help each other.

I have always loved writing fiction as a hobby and promised myself that if I was one of the winners of the competition, I’d start taking it seriously…

Extract from Together We Can

Gav is drunk. You can see it in his ordinarily militant body; His usual brash march is more of a meaningful flounder as he meanders across the pebbles. Gav opts for an unnecessarily loud exit from the blaring serenity of Brighton beach, striding past the bank holiday families with their middle class picnics, and the hipsters with their disposable barbeques bought with their disposable incomes. They are all being circled and Gav ruffles the seagulls’ feathers as he strides noisily past them.

Tourists and locals huddle around tables, drinking premium beer from flimsy cups as the sun starts to set. Gav turns back to look at the glitter bomb ocean. The sky is as beautiful as a Bierstadt. Gav breathes in the wafts of charred meat, cigarette smoke, aftershave and salt. He listens to the voices shouting over the deafening base lines and the sirens overhead. He pulls his last can of lager out of his pocket. It’s still perfectly cold. He holds the can for a moment, feeling it penetrate his hands and enjoying the sensation. He cracks it open and takes a swig. The beer simmers in his mouth and the taste is wondrous. And at that exact moment, Gav knows it’s a good time to die.

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Meet the four winners of the Brighton Festival, nabokov and ‘Everyday Epic’ short story writing competition – David Benedictus

Protected Housing by David Benedictus 

DavidbenedictusI am 79 and I am a theatre director and writer. I have written lots of stuff – too much really – and published about 15-20 novels from The Fourth of June (1962), a scurrilous book about Eton, to Return to the Hundred Acre Wood (2009) an authorised sequel to the Winnie-the-Pooh books.

I am a member of Nightwriters, the writers club in Brighton. My second published novel, You’re a Big Boy Now (1963) was filmed by the (very) young Francis Ford Coppola in New York. I worked for the BBC on many occasions and was commissioning editor for drama series at Channel 4 from 1984-1986. I was a London tour guide and ran a horse-race tipping service for 25 years. The Daily Mail said I was going to marry Princess Anne , but I didn’t. At the BBC I initiated the programme Something Understood.

I have 4 children, a QC, a novelist, a psychotherapist and a theatrical producer. They are amazing. I have also written a number of musicals, one of which was started in 1955 and is still awaiting a full production

I don’t know where the idea for Protected Housing came from but with just a few hours to go before the deadline I thought I ought to do something  and this is what emerged. It’s not like anything I have written before and although it would benefit from a second draft I like its poignant atmosphere.

You can read more about David’s life  here

Extract from Protected Housing

‘It really was the most marvellous garden,’ she said. ’Not that I had anything to compare it with.’

He tried to recall it. ‘It smelled so beautiful. No chemicals of course then, and it rained only when you needed it. I remember a tree,’ he said. ‘Because I used to sit in the shade and make up names for things. Then you came along, and you thought of miraculous names. Like Flutterby.’

‘You improved on that one.’ She smiled. Although her skin was so wrinkled these days, she retained a smile to charm the birds out of the trees. They seldom spoke of those days because they seemed not only to belong to a different age but to two different people entirely.

‘Would you like to go back?’

‘Well, we couldn’t, could we? For one thing, we’d never find it.’

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Meet the four winners of the Brighton Festival, nabokov and ‘Everyday Epic’ short story writing competition – Saba Sams

Nice Light by Saba Sams


Saba Sams just graduated from the University of Manchester with a first class degree in English Literature with Creative Writing. She has now moved back to Brighton, where she was raised. ‘Nice Light’ is her second short story to be published. The first, ‘What Do You Know About Love?’, can be read online at Forge Literary Magazine. A few of Saba’s poems have also appeared in places such as Ink, Sweat and Tears, and Cluny MCR.

Nice Light’ was written in Manchester, on an evening spent missing those hot Brighton summers, when drunks stumble up the Old Steine, and teenagers crowd the cycle paths on the seafront. It’s a story about right now, about living in the present tense, told by a protagonist who can do nothing but cross each bridge as she gets to it. But this story is also about those tiny moments of self-reflection, those glimmers of memory, recognition, or random kindnesses that remind us who we are, or where we’re going. It’s about that time of day when the clouds split to let a little sun through, and a few minutes of nice light remind us that the ordinary can hold something extraordinary.

Extract from Nice Light

One of those days in Brighton where the heat is thick. Everybody lying on the grass watching everybody else. Ice lolly sticks all over the playground. Dogs with their tongues out, dry. Max sleeping next to a crate of Foster’s. No clouds. A teenage boy in a grey t-shirt tapping me on the shoulder. Sweat patches, smiley. Tells me he’s looking for alcoholics. Making a short film for college. Just thought he’d ask around the park. Hot day, you know? Writes his mobile number on a rizla. Don’t have to decide now, just something to keep in mind. He’d appreciate it.

Put the rizla in my back pocket. Remember being seventeen, on a bus. Woman with a sandwich turned around in her seat to tell me to go easy on the drink. She’d seen me on this route before. Couldn’t even walk straight at eleven in the morning. Better kick it before it’s too late. Got a whole life ahead of me. Not a thing to waste, a life. I thanked her for the advice and got off at the next stop to buy four K Ciders. Guess I’ve got it written all over my face.

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Meet the four winners of the Brighton Festival, nabokov and ‘Everyday Epic’ short story writing competition – Jenny Gaitskell

On the Threshold by Jenny Gaitskell
My-Wife B&W


My default state is daydreaming, and some days I have to go to work and pretend to be sensible, but I write stories whenever possible. While I’m writing, I can go to places I’ll never see, travel in time, meet impossible strangers and be somebody else for a while. When the stories are published, my hope is that readers will imagine something new too. I blog about daydreaming, my creative brain (who calls herself Gonzo) and the unexpected encounters which inspire me. If that sounds like fun, have a look on, or come and say hello on twitter @jennygaitskell.

When I wrote , I’d woken up into one of those mornings when everything feels impossible, even making stuff up. Under those circumstances, obviously the best thing to do was mess about on the internet, and that’s how I found the theme for this anthology, Everyday Epics. Yup, I thought, each day’s a toughie. My page was blank and my mind was blank, except for a woman stuck behind a door. I asked myself, if she could only make herself take that first step, out into the world, what might she try next?

Extract from On the Threshold

On the threshold, Emily told herself: you can become the version of you that’s needed, send another letter, take one more step forward. She took it, and closed her front door quietly behind her, for the sake of neighbours who’d never noticed her. Once again, the street smelled of last night but the sky was pink with possibility. Passing across the square, she recognised, from identical mornings, another early riser. He didn’t see her smile, was too busy examining the inside of his frown. There is always tomorrow, she thought. She was right on time for the park, and ready for the dog walker’s half-hearted salute, which might really be no more than a shaking of the leash. She threw her first ever greeting, but it fell short. The walker didn’t turn to pick it up, didn’t wait to see what might happen next. But a word had been spoken, and that was better than yesterday.

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Brighton Festival, nabokov and ‘Everyday Epic’ short story writing competition winners announced

Brighton Festival, nabokov and are delighted to announce the four winners of the ‘Everyday Epic’ short story writing competition which took place in May over the Brighton Festival celebrations. The standard of the entries were all very high and it was certainly a difficult choice to come down to the final four writers. The lucky winners will have their stories combined with the stories from the Storytelling army into the Everyday Epic anthology and published by

The winners are:

Protected Housing by David Benedictus, Hove
On the threshold by Jenny Gaitskell, Lewes
Nice Light by Saba Sams, Brighton
Together we can by Beki Turner, Brighton

The judges all felt that these stories captured the spirit of the ‘Everyday Epic’ and really make the reader stop and think about how even the smallest event can be epic and life affirming or changing.  Well done to all four winners and we hope that they continue to write stories to share.

If you want to read all the winning stories and the stories from the Storytelling army once the book is published you can buy copies from bookshop and other good retailers. To find out when the book is available to buy please follow us on our social media channels.

Brighton Festival, nabokov and ‘Everyday Epic’ short story writing competition shortlist announced, Brighton Festival and nabokov are delighted to announce the shortlist for the ‘Everyday Epic’ short story telling competition which took place in May during the Brighton Festival.

The shortlisted writers are: 
Protected Housing by David Benedictus, Hove
In the slave room by Norman Miller, Brighton
Master of the rolls by Michael J Fleming, Eastbourne
On the threshold by Jenny Gaitskell, Lewes
Nice Light by Saba Sams, Brighton
Together we can by Beki Turner, Brighton

The four lucky winners, who will have their stories combined into the Everyday Epic Anthology and published alongside the Storytelling Army’s stories,  will be announced tomorrow!

Brighton Festival and nabokov Storytelling Army, sponsored by Lulu, picture gallery

Below are some great pictures of the Storytelling Army (pictures by Adam Weatherley) out and about in Brighton telling their Everyday Epic stories (you can find more pictures on our facebook page LuludotcomUK). We can’t wait to read some of the stories in the Everyday Epic short story anthology we are publishing for them!Storytelling Army-5029Storytelling Army-5057Storytelling Army-5960Storytelling Army-6036Storytelling Army-6406Storytelling Army-6288Storytelling Army-6328Storytelling Army-6381Storytelling Army-6424

The real story behind the Everyday Epic Storytelling Army Brighton wall mural, sponsored by

A Tiny Gesture with a huge meaning! meet the young woman whose story has inspired Brighton’s new graffiti!

Reproduced from B Journal 30th May, interview and photos by Laura Bohrer


It is her face that you can see in the centre of the new graffiti on the back wall of Coffee @ 33 in Trafalgar Street because her story is so inspiring. Having moved here from Bournemouth almost a year ago, Charr regularly goes to Cascade Creative Recovery meetings and that’s how she ended up joining Brighton Festival’s very own Storytelling Army. We met Charr after her final storytelling performance on Sunday and she told us what her story is about and what it was like to be part of this exciting project.

So, you are a member of the Storytelling Army. Can you tell me a bit more of what you have been doing there?

We had workshops every Saturday for the last ten weeks, so we have been working with different artists, poets, spoken word artists… I have basically never done writing before, only a tiny little bit. So we have been learning how to write, how to sort of bring things out and how to create a story and how to do a performance with that.

Ok, so you have worked with many different artists. What was it that you liked most about it?

Just the whole experience really. We learned so many different things. We learned about free writing, that’s when you write and you don’t stop to think about what you are writing. I usually overthink and over analyze everything but that sort of turned my brain off. I was struggling to put my story down and then I used the free writing technique and just wrote and that’s how I ended up with my story.

So, all of you wrote stories. Can you explain to me what the stories you wrote were about?

All the stories that we wrote are what we called our everyday epic, so things that people don’t normally stop to think about. Sometimes, people don’t realise that the easiest things can be the hardest. Everyone is always rushing to get somewhere and they don’t stop to think about what’s going on and what things mean to people. We are hoping that by using the everyday epic, we make people realise that.


And what is it that your everyday epic is about?

My everyday epic is about getting a coffee or tea. I am not used to people’s kindness. So, when someone offers me something, I don’t know how to cope with it and it brings up a lot of emotion. So yeah, that’s what my everyday epic is about, getting a cup of tea or coffee and what it means to me.

Has that happened very often to you, that people offered you a cup of tea or coffee?

Yeah, when I was younger my grandmother used to offer me a cuppa and that meant that, when I was there, I was safe and that I was welcome and that I didn’t have to worry about anything. And until recently that hadn’t really happened with anyone that wasn’t family, but in the last few months especially, people have been offering me tea or coffee and yeah, it means a lot. I have got no self-esteem and I don’t feel worthy of people’s kindness. So, it is nice to know that people care.

When these people offered you a coffee, did you get involved in a conversation with them?

Yeah, I even made life-long friends through that one simple gesture. I have met my best friend through this situation, a couple of them actually.

That is amazing! And during the workshops for the Storytelling Army, did you also get closer with the other participants?

Oh yeah definitely. We all got to know each other a lot better through this way. It was really a brilliant experience and I am really glad to be a part of it.

So, do you think you will pursue the writing?

Yes! I have been bought a notebook, a big notebook, so I will definitely continue writing because of this experience. I haven’t got any ideas yet for what I will write about but I will definitely pick up paper and pen more often.

 What kind of writing do you like most then?

Poetry. I have only ever written a couple of poems but I really like poetry. There are so many different forms. So, even if you are not good at writing normally when it comes to stories, poetry seems to draw something out of people from their lived experiences. For me, poetry seems to be the easiest form of writing.


So, was your performance for the Storytelling Army also a poem?

No, it wasn’t. I was thinking too much about it, so I just wrote my story out as it is and performed that by just reading it out to the audience.

Was it difficult to perform your story in front of an audience?

The first time, it was really hard because I only finished it that day when I first performed it, so I was still very emotional about it and I was struggling to perform it without crying because there is so much meaning attached to it. Telling people what it means to feel like that isn’t something you do every day. But with every performance I have done, it’s getting easier to perform.

You say you were really emotional. Was that also the kind of reaction people in the audience had when they heard your story?

The first time I performed it, someone came up to me and offered me a cup of tea. That was lovely. And a lot of people have said ‘That’s my line if you would you like a cup of tea!’ It’s lovely that it makes people feel like that. So I really got good feedback on it and I got a free cup of tea out of it which was nice.

So what do you prefer, tea or coffee?

It depends on my mood, but generally a coffee. Black coffee, no sugar, no milk.

And what are your plans for the future?

I am not sure, to be honest. There is a creative writing class at Cascade on Wednesdays, so I think I’m gonna start attending that and get more involved with writing. I am also involved with drama at Cascade. We have done a few plays there, like one for the Brighton Fringe Festival, and we will probably do another performance in the near future but I am not sure yet what that will be. So yeah, it opened up a lot of opportunities for me that weren’t there a year ago.

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