Standing out from the Crowd: Discoverability

What is Discoverability?

Like many things in the modern age, discoverability’s definition has evolved. Historically, discoverability meant “the quality of being able to be discovered or found.” But online, the meaning is more specific: discoverability is a measure of how easily you, your brand, and your content are found through search or on a website.

How easily discovered your book is online will directly impact how many people look at that book and ultimately buy from you. There is no shortage of content already on the web about discoverability (this Google search as evidence), but today we’re going to look at 4 ways you can help make your book more discoverable.

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8 Tips for Marketing Your Self-Published Book

It doesn’t take an expert to realize that publishing a book is a brutal process. Even after you’re finished writing the book, you still have to figure out how to get it out there on the market.

Literary agents reject the vast majority of submissions for an array of reasons, from market presence to content quality. Of those that an agent does pick up, only a portion will then be selected by a traditional publisher. While quality matters, the demands of the market dictate the choices agents and publishers make. That’s why so many people are turning to self-publishing.

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