Why print-on-demand offers easy eCommerce revenue

If you are looking for an eCommerce venture that will maximise your resources and not require excessive startup costs, look no further than print-on-demand (POD). As a relatively new operational pipeline that has disrupted industries as diverse as publishing and fashion, maximising the potential of POD can lead to a profitable new revenue stream, or a means of improving an existing value proposition.

eCommerce is on the path to domination. From large scale corporations to SMEs to individual creative professionals, various players are finding online avenues to create, market, and sell their products. Take a look at this graph from Statista, which tracks the growth of eCommerce sales since 2014, with projections to 2021. It’s not hard to see what the message of this story is.

ecommerce sales projections
Source: Statista

People for print!

Remember when the first portable e-reader arrived on the scene? Crowds were aghast, bemoaning the death of the printed book. Interesting. Because in a 2015 study by Deloitte, the prediction was made that print would still account for 80% of book sales worldwide. Perhaps way back in 2015 that might have been the case, but the facts can’t possibly reflect the global population to be such a band of print-reading luddites.

Surely that number should have declined as eBooks become more readily available? The numbers, I’m afraid, tell a different story. According to the Association of American Publishers, there was a dramatic decline of 18.7% in eBook sales in 2016. Whether it’s that pulpy smell, or the experience of turning the page as a story unfolds, it would seem that people prefer print.

As serendipity would have it, technology has provided the opportunity for people to enjoy print books as much as they always have, and with minimal cost to the publisher. POD has eliminated the nightmare of immovable stock in the backroom. How does this work? Quite simply, by only giving people what they want when they ask for it. Let’s take a closer look.

How does POD work?

Due to the development of toner-based or inkjet printers, publishers found that they could reverse the product to customer pipeline by only printing books once they had already been requested. The ramifications of this are not hard to see – the risk to the business is almost entirely eliminated.

For the eCommerce entrepreneur, the excitement doesn’t end in the publishing house. The same principles can be applied to merchandise of just about any sort. From printing on keychains and mugs for promotional gifts, to developing full online clothing lines, POD is opening up possibilities for ambitious businesspeople in various sectors.

Here’s what a typical experience would look like for you, if you were to embrace life as an eCommerce POD entrepreneur:

  • Create your store on an established eCommerce platform
  • Choose a compatible POD plugin
  • Upload your designs to the store
  • Promote your store using digital marketing channels
  • Your customer selects a product from your online catalogue
  • The choice bypasses you and heads straight to the third-party
  • Your customer receives their product without any production intervention from you

Does that mean that you do not have to be involved in production at all? While it sounds too good to be true, that’s exactly what it means. And what about shipping? Yup. That’s also taken care of. It’s time to have a look at the nuts and bolts…

Your POD store

You might be thinking that to set up an operation that can run this smoothly should surely take a lot of effort and technical know-how. The reality couldn’t be farther from the truth. In fact, the hardest part is determining what you would like to sell. The further eCommerce platforms develop, the easier the technical side of setting up a store has become.

There are various options of eCommerce platforms available that suit the needs of different business types and entrepreneurs. I’ll break it down for you so you know where next to turn.

What is the best eCommerce platform to use for a P.O.D. store?

The quick answer is whatever is most relevant to your business needs. There are two major types – self-hosted and hosted stores. Your selection should be based on your technical know-how, the degree of autonomy you would like to have, what integrations you would like to include, and how quickly you would like to get set up.

  1. A self-hosted store:

As the name suggests, this is the option for you if you are looking to create, maintain and troubleshoot problems with your store yourself. It’s a great option if you are either a coder or have access to a developer whom you trust.

Having a self-hosted store means you have complete control over all elements of its creation. You can customise your store in any way you like and, if you or your developer has the ability, can let yourself run freely when it comes to integrations.

But be warned—only go this route if you are absolutely confident that the technical skills needed to get your site up and running are within your reach. Remember that you may be looking at additional costs upfront and/or down the line for store setup, server hosting and site maintenance.

Here are two popular options to set up your self-hosted store:

Magento is an Adobe Company that provides open source eCommerce solutions. Its products include Magento Commerce, Magento Order Management, Magento Business Intelligence and Magento Marketplace. It offers major flexibility, but be warned – you need to be a proficient developer to get the store up and running. It is a solution better suited to larger businesses that are already operating and are looking to bolster their eCommerce division.

WooCommerce is a popular WordPress eCommerce plugin. Currently the most widely used platform available, it too is open-source and requires that you first set up a WordPress site for your store. Like Magento, technical know-how is a must. WooCommerce will work for you if you already have an online presence with a WordPress website.

  1. A hosted store:

If you’re looking for quick revenue with minimal effort, opt for a hosted store. Quite simply, they’ll take care of everything for you. You do not have to be able to code, nor employ someone who can. They will look after the hosting and server maintenance for you, leaving you with very little else to do other than focus on your product.

Shopify is the most popular hosted platform. Here are just some of the reasons why:

  • Easy to use, no matter who you are
  • A huge catalogue of themes to choose from
  • Integration with Paypal
  • A vast array of plugins to improve customer experience and maximise the profitability of your store

Once you’ve decided which eCommerce platform to use, here is your next step – how do you transform your eCommerce store with POD? With a POD integration, that’s how.

Integrating a POD service

Alongside the development of POD supply chains has been the software to match. POD services can be invisibly hosted and fully-integrated with your online store. That means that your customers will not have to jump through external hoops to get their merchandise printed. In fact, they won’t even know that those hoops exist.

This is how easy it is to set up a POD plugin to a hosted platform (like Shopify):

  1. Select your POD add-on or plugin from the relevant App Store
  2. Follow the step-by-step instructions to install your plugin and integrate with your store
  3. Rely on POD companies to manufacture and ship items to your customers without having to fork out upfront production costs.

The beauty is, once you have your idea, you can be up and running within 24 hours.

Now for the fun part—what are your product ideas?

POD design possibilities

Whether you want to design smartphone cases that sport the design of your grandma on a landline phone, or use your pet hamster as inspiration for a new line of tote bags, the world is pretty much your oyster when it comes to POD design.

What are other people doing with this new freedom? I’ll take you through some of the most popular POD merchandise available today. This is just a fraction of what is available!

Popular POD merchandise

The last thing I want to do is curtail your imagination here. If it is small enough to be shipped, you can probably print on it. However, there are certain merchandise items that have proven to be appropriate to different settings, and certain reasons for entering this dynamic market.

Here are a few ideas to get whet your appetite:

  1. The merch mecca

T-shirts, tanks and vests are everywhere. Walk into any microbrew pub, tourist store, or gym, and you are bound to find a customised line. From SMEs to large companies, it’s a no-fail branding solution. What’s more, customised t-shirts can quite literally be music to your ears. As this Forbes article points out, t-shirts for musicians are instrumental in promoting international brand recognition.

  1. The fashion guru dream

As a startup fashion designer, the gap between dream and actualisation can seem too far to cross. Imagine you could design your own line and not pay for it until after your new followers become customers and pay for their order? Yes, it’s true, your new line of bodysuits could be out on the virtual shelves overnight.

  1. The end of the “starving artist”

It’s true… POD has provided a platform for artists and creatives to monetise their craft by providing something akin to an online gallery space – with no overhead. The real joy is that is doesn’t end with canvas printing. Designs can be placed onto cards, invitations, keychains, smartphone cases, postcards… the list is almost endless.

The process of creating designs

If you feel your artistic abilities have never extended beyond different renditions of the stickman, that’s ok. You do not have to be Rembrandt to reap the benefits of custom print-on-demand.

Freelance platforms

Alongside the growth of POD has been the development of the digital freelance market. Now you can connect to a host of talented designers at affordable rates through platforms such Upwork, Toptal and Fiverr.

As someone who has used freelancers for a range of different tasks in my own business, I have one piece of advice: make your briefs as clear as possible. If you don’t, you will land up in endless revision cycles that can cost you time and money.

But what if you want to do your own designs?

For the more talented among us, creating your own designs can be truly fulfilling, especially when you see them flying off the shelves.

If you’re already a designer, you’ll be familiar with Photoshop, InDesign and Adobe Illustrator and know what your preferences are. There are however specific criteria when it comes to designing for POD.

Here are my top 3 tips:

  1. Make sure that have met the technical specifications of the product. The right resolution and file type must be taken into consideration. Know bleed and safe zones.
  2. Offer multiple colours. While this may not be possible for all of your products, where possible, offer variations in different colours. This will increase the profitability of each product type with minimal effort on your part.
  3. Give your customers options. While quality is of major importance, so is choice. You want your customers to feel that your shop provides them with a host of options.

Finally, it’s time to launch your store. How do you get people to visit and buy?

Promoting your store

If you have not done so already, your first port of call will be to get clued up about digital marketing trends. In the world of the online marketplace, you need to learn how to sell online.

The good news is, you may have already started working on promoting your store without even knowing it. Let me share some ideas with you.

  1. Monetise your existing followers

Your followers on social media are already your fans. They are either personal connections (friends and family) or they appreciate your work. Start with them. They will want to spread your work far and wide. Use your own personality and connections to grow the reach of your work.

  1. Use Instagram and Pinterest

As visual platforms, Instagram and Pinterest are highly appropriate to advertising merchandise. What’s more, Instagram has surpassed Twitter for the highest number of active users. It’s a no-brainer. These are the modern-day town-criers for POD stores.

Note: Read a great case study here of how artist Mathieu Laca used Instagram to increase the traffic to his site by 688%.

  1. Add a Facebook Shop

Facebook has created plugins that allow you to easily set up a Facebook store that is linked to your main site. Have a look here for details on how to get your Facebook shop up and running.

In conclusion…

eCommerce is the site of the modern gold rush. Entrepreneurs are panning for those digital nuggets that will bring the best return on their investment. The growth eCommerce is showing no signs of slowing down, with Digital Commerce 360 reporting a growth of 16% in 2017 compared to 2016. That means that shoppers spent $453.46 billion on the web in 2017.

Print-on-demand is fast becoming an integral part of this growth. From its position as a means of positively disrupting the publishing industry, POD has provided an eCommerce avenue that can prove highly profitable for enterprises of all sizes.

The most exciting part for budding entrepreneurs is that nobody needs to fork out huge upfront costs to get the business started, and ongoing overheads are minimal. It is risk mitigation at its very best, enabling creative digital businesses to sell unique products all around the world.


AUTHOR BIO

Charlie Carpenter is the co-founder and CEO of Kite. He is a mobile advocate with over ten years of industry experience.

After working for large and small agencies for many years, he co-founded Kite; a software solution for print-on-demand, zero inventory merchandise, and personalised photo print goods. As well as an entrepreneur, Charlie is a seasoned product strategist with experience of various types of digital projects which include: Responsive and Adaptive Websites, Mobile & Tablet Apps, Hybrid Apps, Cross Platform App development. You can connect with Charlie on LinkedIn, and follow him on Twitter.

The anatomy of the explosive YA Genre

Young Adult (YA) fiction has enjoyed a resounding surge in popularity over the past two decades. Pinpointing exactly why YA fiction has become so popular is no simple or clear task, but there are a number of factors that contributed to the growth of the YA genre.

If you’re a writing in the YA genre, understanding the nuances that propelled YA books can give you the edge to stand out from the crowd. Today, we’re going to examine the facets of YA fiction that make it so popular and the elements you should be thinking about as you craft your book.

Continue reading “The anatomy of the explosive YA Genre”

LULU launches global print and fulfilment API software for all content owners

Lulu is proud to announce the release of our Print API, the first of several API connections we plan to offer the publishing and developer communities.

What exactly does this mean for you?

I’m glad you asked! Are you a content aggregator, publisher, a developer, an entrepreneur, or a business owner? Are you a web-savvy author with your own website who would like to sell directly to your readers? If you fall into any of these categories, the Lulu Print API will allow you to take advantage of our print network directly.

Let’s take a closer look at the Lulu Print API and how this new service might work for you or somebody you know.

Even if you’re unfamiliar with the technical aspects of APIs for software, you’ve almost certainly encountered them online without realizing. The acronym API stands for “Application Programming Interface.” Most basically, API is code that allows two unique pieces of software to talk to each other. This, in and of itself, is pretty simple. I say this as someone with only the most rudimentary understanding of coding.

Retailers, individuals, and institutions all make use of APIs to expand their capabilities and offer their users more options, better pricing, faster shipping and much more. Lulu’s Print API serves the same functionality. Once the API is integrated, users can create unique “buy now” options on their SHOP pages within their websites, and all orders placed are channeled into Lulu’s global printing network, to be fulfilled by the same process as any order on Lulu.

But before we dive into the technology aspects of this new tool, let’s take a moment to consider how this impacts the everyday author and the publishing community.

Breaking down Boundaries, Creating Partners

Lulu has always aspired to be a premiere destination for authors, as well as a powerful print and fulfillment partner for businesses, institutions, and publishers. We want to empower everyone to tell their stories and share their knowledge.

From a technical stand point, our Print API service may not seem like an exciting piece of news for the individual author (APIs run in the background and are never seen). API tools are usually meant for web developers, who implement the cross-platform code so the two discrete programs work in harmony. The average author might have little need for an API connection if they don’t want to deal with selling directly from their website.

That being said, publishers and businesses need APIs for many things. And here at Lulu, we understand that need, because we’ve lived in that world for the last fifteen years. We’ve witnessed, year after year, small and independent publishers who start up, bring on a handful of authors, publish a few books, and then eventually fold. Yes, of course, some small publishers succeed, and some even succeed beyond all expectations. We’re more concerned with the publishers who couldn’t keep up.

One of the biggest problems facing many small publishers is the cost associated with printing and fulfilling book orders. The price to print and ship can be prohibitive for small publishers, who likely are operating on a limited budget and need to make the most out of every dollar invested. Print API is an answer to the funding problems these small publishers face. Because the Lulu Print API can be implemented to allow for direct print on demand services at low prices, small publishers can remove the cost of printing and storing books from their budget.

Just like using Lulu’s self-publishing tools, the Print API features all the formats and sizes Lulu has to offer, at the same low prices, and with the same quality and global shipping you’ve come to expect from Lulu. The difference is that publishers the world over can plug into our network while maintaining their brand’s independence.

Harnessing the power of the Web

To further highlight how an API works, here’s an example of how a business might use the Lulu Print API:

Let’s say you’re an entrepreneur with a history in finance and banking for years. You’re taking that experience and offering independent financial advice. You can go out as an individual and meet people, making connections and building up a clientele. Now imagine you wrote your plan for financial success down. You’ve got a valuable document that offers your unique skills but comes at a much lower cost than individual financial planning. With Lulu Print API, you can publish your book, offer it for sale on your website, and print on demand to control costs. Your book becomes a crucial supplement to your income as well as a tool for sharing your expertise. And all of that comes without upfront cost to you, and all the sales are handled on your end, with Lulu only printing and shipping on your behalf.

The API process capitalizes on Internet connectivity to enable collaboration among a variety of companies and individuals, further opening the printing and publishing world to more readers, authors, and publishers.

Pricing is another important aspect to consider with an API connection. Rather than pricing your book on the Lulu site for your profit and our commission, you price it with 100% return of profits. The price you charge on your site is entirely up to you! With the API integrated, the order bills from Lulu to you for the printing and shipping, while the amount you charge a customer is entirely on your end. This expands on the already generous and easy to control profit model Lulu utilizes.

Integration is In

Using API integration is more than just the cool new thing happening across the web. Take a look at this article from TechCrunch last year, “The Rise of APIs”. While the title sounds very Terminator-esque, the point the author makes is clear: third-party APIs are the future, and they are here to shake up the way the Internet works. The opening paragraph of the article sums it up; ” there is a rising wave of software innovation in the area of APIs that provide critical connective tissue and increasingly important functionality.”

While a clean and easy-to-navigate interface is always going to be important, the ability to quickly implement a new program through API connections is what will keep web based retailers one step ahead. Adding new features, replacing out of date products, and generally being able to work with the range of other programs on the web is a key to staying relevant; using API connections solves all of these problems. All modern software providers are conscious of API connectivity, and the implications of creating software that does not allow for API integration. The way of the future is sharing, through both open and private API connections, and mutually finding success through shared programming.

Lulu embraces this mentality wholly. From the first day, we’ve been a company designed to help content creators better share their stories and knowledge. Enabling API connections with our print network is a logical and necessary step for us.

Looking to the Future

Lulu’s Print API is the first of many steps from Lulu you’ll see in the months and years to come. Our eyes have always been toward the future, toward finding better, cheaper, and more efficient ways to help you share your story.

Whether you’re an individual author with a website you’d like to sell your book directly from or a business with a high volume of printed material you need created and shipped directly to customers, Lulu’s Print API offers the services and versatility you need. Designed with developers in mind, Lulu’s Print API will be a crucial piece of Lulu’s ability to offer the best printing and self-publishing options to everyone, everywhere.

Look for more from Lulu in the future, as we continue to make innovations in the publishing community. For now, you can check out our API/Developer’s Portal site at develpers.lulu.com to learn more about Lulu’s Print API and see if the tool might be right for you.

Meet the four winners of the Brighton Festival, nabokov and Lulu.com ‘Everyday Epic’ short story writing competition – Beki Turner

Together We Can by Beki Turner

Beckiturner

I live in Brighton with my daughter Rosie and my dog Frankie, and I have been here since 1999, moving impulsively from London after ending up at a party in the basement of a record shop.

Brighton is a very special and magical place, and it felt right to base my story here. I wanted to highlight the subject of loneliness, and how people of all ages can be isolated and lonely for a number of reasons. I’ve worked extensively with homeless individuals and quite vulnerable adults over the years.

Everyone has a reason for ending up in Brighton, and sometimes people get lost along the way.  I wanted to show how kindness and coincidence can bring people together and change lives, and how people coming together can be really powerful.

Perhaps the characters in my story will be developed in the future because they all have a story to tell and have the potential to help each other.

I have always loved writing fiction as a hobby and promised myself that if I was one of the winners of the competition, I’d start taking it seriously…

Extract from Together We Can

Gav is drunk. You can see it in his ordinarily militant body; His usual brash march is more of a meaningful flounder as he meanders across the pebbles. Gav opts for an unnecessarily loud exit from the blaring serenity of Brighton beach, striding past the bank holiday families with their middle class picnics, and the hipsters with their disposable barbeques bought with their disposable incomes. They are all being circled and Gav ruffles the seagulls’ feathers as he strides noisily past them.

Tourists and locals huddle around tables, drinking premium beer from flimsy cups as the sun starts to set. Gav turns back to look at the glitter bomb ocean. The sky is as beautiful as a Bierstadt. Gav breathes in the wafts of charred meat, cigarette smoke, aftershave and salt. He listens to the voices shouting over the deafening base lines and the sirens overhead. He pulls his last can of lager out of his pocket. It’s still perfectly cold. He holds the can for a moment, feeling it penetrate his hands and enjoying the sensation. He cracks it open and takes a swig. The beer simmers in his mouth and the taste is wondrous. And at that exact moment, Gav knows it’s a good time to die.

Meet the four winners of the Brighton Festival, nabokov and Lulu.com ‘Everyday Epic’ short story writing competition – Jenny Gaitskell

On the Threshold by Jenny Gaitskell
My-Wife B&W

 

My default state is daydreaming, and some days I have to go to work and pretend to be sensible, but I write stories whenever possible. While I’m writing, I can go to places I’ll never see, travel in time, meet impossible strangers and be somebody else for a while. When the stories are published, my hope is that readers will imagine something new too. I blog about daydreaming, my creative brain (who calls herself Gonzo) and the unexpected encounters which inspire me. If that sounds like fun, have a look on jennygaitskell.com, or come and say hello on twitter @jennygaitskell.

When I wrote , I’d woken up into one of those mornings when everything feels impossible, even making stuff up. Under those circumstances, obviously the best thing to do was mess about on the internet, and that’s how I found the theme for this anthology, Everyday Epics. Yup, I thought, each day’s a toughie. My page was blank and my mind was blank, except for a woman stuck behind a door. I asked myself, if she could only make herself take that first step, out into the world, what might she try next?

Extract from On the Threshold

On the threshold, Emily told herself: you can become the version of you that’s needed, send another letter, take one more step forward. She took it, and closed her front door quietly behind her, for the sake of neighbours who’d never noticed her. Once again, the street smelled of last night but the sky was pink with possibility. Passing across the square, she recognised, from identical mornings, another early riser. He didn’t see her smile, was too busy examining the inside of his frown. There is always tomorrow, she thought. She was right on time for the park, and ready for the dog walker’s half-hearted salute, which might really be no more than a shaking of the leash. She threw her first ever greeting, but it fell short. The walker didn’t turn to pick it up, didn’t wait to see what might happen next. But a word had been spoken, and that was better than yesterday.

Brighton Festival, nabokov and Lulu.com exclusive short story writing competition based on the Brighton Festival 2017 theme of ‘Everyday Epic’. Competition entries extracts.

Master of the Rolls

The groan that oozed from Amir’s throat pitched as horror, sadness and pity took turns to confront him. The barbeque was tomorrow. And now £95 worth of meat – the beef-burgers, the lamb-chops, the vegetarian sausages – was all gone; destroyed. And £20 of breads used as tennis balls? This could not be happening. Everyone in The Building had been invited: ten families; thirty two stomachs. He couldn’t cancel. He must think of a solution – one that didn’t involve shelling out money. Because all he had in his wallet was a maxed-out credit card and a £10 note. Nothing in the bank until the cheque he’d paid in for the Matheson’s loft job was cleared. It would be Wednesday, at the earliest, before that £200 was in his account. Amir heard his wife sniffling her sobs under control.

(Michael, Eastbourne)

Nice Light

One of those days in Brighton where the heat is thick. Everybody lying on the grass watching everybody else. Ice lolly sticks all over the playground. Dogs with their tongues out, dry. Max sleeping next to a crate of Foster’s. No clouds. A teenage boy in a grey t-shirt tapping me on the shoulder. Sweat patches, smiley. Tells me he’s looking for alcoholics. Making a short film for college. Just thought he’d ask around the park. Hot day, you know? Writes his mobile number on a rizla. Don’t have to decide now, just something to keep in mind. He’d appreciate it.

Put the rizla in my back pocket. Remember being seventeen, on a bus. Woman with a sandwich turned around in her seat to tell me to go easy on the drink. She’d seen me on this route before. Couldn’t even walk straight at eleven in the morning. Better kick it before it’s too late. Got a whole life ahead of me. Not a thing to waste, a life. I thanked her for the advice and got off at the next stop to buy four K Ciders. Guess I’ve got it written all over my face.

(Saba, Brighton)

Spotlight on Authoright – helping Lulu authors making their book-shaped dreams come true with new marketing and publicity services

Writing a book is true labour of love and an amazing achievement for anyone. It can be a very solitary experience however, and often, once the writing part has been completed, authors really want to talk about the process and to ask the all important question: what’s next for me and my book? Authoright began so that writers could do exactly that; ask questions and have a chat with like-minded publishing insiders who understood the business of books and could give them the right advice to help them publish and promote their books successfully. Authoright are passionate about supporting new writers who are indie-publishing. We’re a small team of hardworking book lovers, and we can help writers to complete the all-important steps to publishing and promoting their books that go far beyond the writing part. Cover design, editing services, website creation, multi-media services, publicity and marketing; we can help new writers to really find their voices and to connect with their audiences.

GarethAuthoright was founded in the early days of indie-publishing by a lawyer-turned author who was going through all the challenges of publishing and launching his debut novel. In 2004, Gareth Howard was trying to sell his first novel but soon discovered that traditional publishing was something of a closed shop; you couldn’t simply call or email a literary agent or a publisher to ask their advice. The process of securing the services of an agent, who then in turn had to sell the work to a publisher, was slow and frustrating and publishing houses were more inclined to work with celebrities rather than new talent. After lots of rejection. Gareth knew he had to try and figure out how to bring his book to market, on his own terms. So he decided to take a proactive step and turned to self publishing. This meant learning on the job, and having to quickly fine-tune the skills required to produce and publish a book professionally. Gareth effectively had to become his own agent, publisher, designer and publicist overnight.

With a bit of creativity and a lot of hard graft, Gareth produced a good-looking book and secured extensive media coverage – both for the book and for him as a writer and his experiences of self publishing at a time when it was almost unheard of – managing the publishing and PR process on a shoestring budget. Over a six month period, managing the production and launch of his book had become a full-time job! But Gareth’s efforts soon paid off and his novel became one of the earliest indie-publishing success stories, earning positive reviews and being featured in the national media in the UK, the USA and even Australia. Readers contacted him through his website to tell him how much they were enjoying his book and were sharing it with others (and this was at a time when social media barely even existed).

Gareth had learned first-hand how to produce and publicise a book on a budget and he wanted to share his experiences with other writers by creating a company that offered the kind of services he had found to be so important to the success of his own novel. And so Authoright was born, sharing advice, tips and tricks of the book trade, as well as providing effective and affordable editing, design, marketing and publicity services to unknown, first-time and self publishing authors. From how to write an elevator pitch, to media training ahead of a big interview, to creating an author brand; Authoright helps authors to make their books the best they can be without breaking the bank. Every author will make an investment in their writing if they want it to be a success, but finessing the book and supporting it with the right kind of services is important, rather than spending as much money as possible. Together we still speak to around 1,500 writers a year, listening to their questions and concerns about publishing, and helping them to find the best route for them to becoming a bestseller of the future.

Every author deserves a team of cheerleaders to help them bring their book to market. To supplement their writing abilities with expertise in cover design, editing, online marketing and publicity. Every author wants their book to be a success and Authoright can help authors find the right way for them to tell their own, labour of love story.

We’re thrilled to be able to work with Lulu,com and their help their awesome authors make their book-shaped dreams come true.

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