Standing out from the Crowd: Discoverability

What is Discoverability?

Like many things in the modern age, discoverability’s definition has evolved. Historically, discoverability meant “the quality of being able to be discovered or found.” But online, the meaning is more specific: discoverability is a measure of how easily you, your brand, and your content are found through search or on a website.

How easily discovered your book is online will directly impact how many people look at that book and ultimately buy from you. There is no shortage of content already on the web about discoverability (this Google search as evidence), but today we’re going to look at 4 ways you can help make your book more discoverable.

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The Ultimate Guide to InDesign for Authors (Part 1)

If you’re a regular follower of this blog, you might remember the Writer’s Toolbox series from last summer, in particular the MS Word review. Earlier this year I followed that piece up with a post about laying out your book, again focusing on using MS Word.

I tend to talk about creating books in terms of MS Word because we know the majority of book makers on Lulu use Word to create their files. While it is the preferred choice for many of our users, Word is hardly the only option for laying and designing your book.

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What do you do with those long summer days? Read a book!

Summer is here!

deckchairs on the beach

Experts, psychologists, and authors agree that reading can make you more empathetic. Literary fiction helps us better understand each other and how we think. That alone is interesting and notable, but what does it have to do with summer?

Because summer is traditionally a time to read lighter, more character driven books. Spend a moment or two on the web and I’m sure you’ll find more than a few “summer reading lists” or “best beach reads” articles. In fact, since you’re reading this, it’s safe to say you’ve found at least one!

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Don’t Write Alone: Author Learning Center

You may have noticed the Lulu Blog featuring posts from Keith with the Author Learning Center. Here’s the last two he published:

If you’ve read those posts and took a minute or two checking out the Author Learning Center, you probably have a good sense of what the site aims to accomplish. They provide tools, encouragement, and advice for authors at all levels. That means from the most novice of authors just penciling ideas to the author with multiple publications under their belt, the ALC has something to offer.

What might you wonder? Well, read on and find out!

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How to Rock Your Author Website

 

I bet you hear this a lot: “Authors need an author website.” It’s one of the more common and oft-repeated lines coming from every book marketing and publishing industry expert. Website, website, website. You HAVE to have one.

If you’re hoping I might offer a different opinion, you’re sadly out of luck. If you’re a self-published author and you want to drive sales of your book, you really need an author website. No way around it.

Instead of lamenting the hassle of building and maintaining a web presence, I’m offering some advice and best practices for building your website.

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